StreetEasy: Forever New Yorker
Presented by Uppercut
Finding an apartment in New York is already a story. StreetEasy wanted to lean into that: real New Yorkers, real (and sometimes absurd) requirements, and a platform that somehow always delivers.
The videos follow a few characters through their search, each with their own personality and wishlist. The footage is live action, but the motion graphics carry a lot of the storytelling weight: a search bar appears on screen, and words get typed out in real time — hesitating, backspacing, rewording — like you're watching someone actually think. That small detail makes the whole thing feel personal rather than produced.
As the motion designer, my job was making the type animation feel alive without overshadowing the people on screen. Each character's typing rhythm, word choices, and search terms became a way to show who they are, without saying it outright. Alongside that, I also animated StreetEasy's UI to show how smooth the actual search experience is, because finding your weird, specific, only-in-New-York apartment shouldn't feel like a struggle.
