Visa & Main is Visa's platform built to champion small businesses, the kind you find on a neighborhood corner, not in a corporate directory. The video captures a few of those real stories: local owners, genuine moments, and how Visa quietly powers it all behind the scenes.
My role was motion graphics. The main challenge was the sheer volume of images and footage, without structure, it could easily feel chaotic. The focus was designing a visual system that made everything land in an organized, intentional way: how elements enter the frame, how they overlap, how they guide the eye from one moment to the next without the audience noticing they're being guided.
Typography did a lot of the emotional lifting. Knowing when to let a word sit on screen, and how it moves, was key to making the heartwarming moments actually feel that way, not just look it.
